Assignment: Create a company dedicated to happiness. Define what ‘Happy First’ means and translate it into useful, desirable product offerings.
Solution: Happy First. Then make it last.
Assignment: Develop a tagline and personality to differentiate Austin’s local sweet tea among the saturated market.
Solution: Sweet Leaf Tea. Tea as it should be.
Assignment: Implement a more comprehensive and easily understandable positioning for Nokia Community Involvement, the umbrella philanthropy organization of Nokia Worldwide.
Solution: Nokia Community Involvement. The world is calling.
Assignment: Name and explain the inter-affiliate banking program for Fulton Bank, designed to expand customers’ banking territory. Establish a consistent logo for use across the Northeast.
Solution: Via. We are where you are.
Assignment: Write a product description for Nundies - a pant - liner designed to serve as a protective barrier for women going “commando” – that immediately conveys its function.
Solution: Nundies - the pantyless panty
